KE Customer Insights Specialist-NAIROBI-

The Role
As the Customer Insights Specialist, your mission is to contribute meaningfully to the growth of Tala’s Kenya business by ensuring a deep shared understanding of our customers’ daily lives, attitudes, behaviours, and needs. You will generate insights to drive empathy-fueled actions across Tala’s strategic efforts in areas such as current product improvements, experimental new product development, competitive analysis, and financial health.

What you’ll do

• Deep market research on landscape of available financial services, under the supervision of our senior research staff
• Responsible for involved product reviews and teardowns
• Contribute meaningfully to the development of new and exciting products for Tala Kenya by ensuring a deep shared understanding of our customers’ daily lives, attitudes, behaviors, and needs
• Generate insights to drive empathy-fueled action across Tala’s strategic efforts in areas such as experimental new product development, competitive analysis, and financial health
• Implement best practices in human-centered design and mixed research methods
• Design, execute and analyze research to contribute actionable insights to the strategic goals new business, using human-centered design techniques and mixed research methods
• Collaborate cross-functionally with team members across Tala through all stages of research to ensure a deep shared understanding of our users and drive empathy-fueled action

Qualifications

• 2+ years in applied user research inside innovative consumer fintech, financial, mobile or digital companies or design research / market research firms
• Bachelor’s Degree in Communication Research, Social Sciences (Psychology, Sociology, Anthropology), Marketing, Communications, or a similar field
• Experience working in a dynamic and fast-paced start-up environment
• Experience working in design research or market research firmIdeally experience working with international teams
• Familiarity with consumer finance products and services and general fintech landscape in Kenya

About Tala
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy.

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